Imagine you’re launching a grocery store’s clothing capsule collection, and all the pieces are under ten bucks. Imagine the gear is 70’s and 80’s vintage—bold stripes, track suits, fanny packs. Imagine you’re asked to make a big splash with media, and get this stuff to fly off shelves.
Imagine: an ALDI-inspired Rollerdisco.
It’s true: back in the '70s and '80s, there was no cooler place to see and be seen than the roller rink. And this line of windbreakers and bucket hats belonged there. So, we did what any good creative partner would do: set up some black lights, grabbed handfuls of glow sticks, and got a synchronized skate crew to model our threads.
From chain stitching and designer skates to a concession stand with roller rink classics, our event was the perfect way to introduce people to our sweet line of gear.
